My approach is both methodical and adaptable, as I believe in breaking down the strategic communications process into five strategic stages. From establishing the foundational elements of your brand to crafting its final portrayal, each step is carefully designed to create a brand that is not only memorable but also impactful. With a clear and structured process, I offer strategic value, content creation, and coaching to make a positive impact. Additionally, I have a network of trusted providers whom I can tap into when their expertise is required to further enhance our collaborative efforts.
Begin by diving deep, understanding the nuances of your business and the ones of your competitors, discovering what truly sets you apart. Here is the place to listen, understand, feel, observe, compare, analyse, dig, research, brainstorm, challenge, Imagine, and differentiate.
Define your standing. Where do you fit in the market landscape, and how can you differentiate from competitors? By understanding your unique strengths and aligning them with audience needs, we carve a niche that differentiates you resonates deeply with your target.
This is where the story and narrative of your brand, closely tied to your values and objectives, take shape, reflecting the very essence of your business. It's about defining your editorial lines and communication pillars so that they align with your ambitions. Here, we dive into crafting the framework of your storytelling to ensure your written or spoken discourse remains consistent.
Develop a compelling phased rollout communications plan that tells your brand's story, communicates its values, and engages your target audience based. It’s about detailing key activities, ensuring timely and coherent message delivery on specific media channels.
To ensure your message doesn’t get lost in the noise, I help you craft a clear and actionable roadmap to share your brand with impact and consistency. This strategic plan outlines all the key steps needed to activate your branding in the real world — to build visibility, credibility, and recognition across your target audiences. It’s designed to amplify your message, ensure it resonates on the right channels, and establish a strong, distinctive presence that aligns with your ambitions.
Personal brand strategist, City-marketer, Storyteller, Speaker and Women Empowerer.
For as long as I can remember, I’ve been insatiably curious about unleashed potential, spotting the extra in the ordinary and the small details that really make the difference. I am passionate about a multitude of things - writing, travelling, out-of-the-box thinking, networking, and storytelling, to name a few.
After ten years in advertising agencies and another fifteen as Head of Marketing and Communications for Belgium’s top listed real-estate companies, I pursued a certification in personal branding, underscoring my conviction that our most essential brand is how we represent ourselves to the world.
I have now launched my own business to serve you and combine my unique expertise, highlighting your uniqueness through strategy, storytelling & beauty.
As a personal brand coach, I help CEO’s, entrepreneurs, and individuals curate their personal brand, highlight the significance of their authenticity and communicate their unique stories genuinely.
As City-marketer, I collaborate with cities, developers, and hospitality groups, shaping the future of emerging projects using market & creative insights.
I brand People & Places.
What’s your superpower?