Casas na Ferraria

To help the owners articulate a clear vision and unique positioning for this evolving project. With my place branding expertise, I supported the transition from private property to hospitality concept — by shaping the narrative, refining the guest experience, and laying the foundations of a distinctive, elegant and soulful brand. Together, we turned an intimate home into a future destination, without losing its essence.

• Strategic positioning & brand narrative
• Definition of experience & service offer
• Storytelling for digital presence
• Visual identity