Representing the developer, I forged a strategic alliance with AB InBev and various key partners, aiming to cultivate a food market that celebrated Belgium's rich culinary heritage. Drawing from my extensive expertise and leveraging my well-established network, I orchestrated the Foodmarket's branding. Furthermore, I was instrumental in cherry-picking renowned chefs to helm the market's gastronomic offerings. Complementing these efforts, I steered the communications strategy, ensuring a grand and impactful launch for this culinary destination.
