Les Maisons CAB

To bring strategic perspective to elevate the coherence of the concept and refine its positioning at the crossroads of contemporary art, design, and intimate hospitality. With a bespoke approach, I supported the global vision to ensure each house is not just a place to stay, but a destination to feel. My role: to translate artistic intuition into brand territory, define the naming foundation, and outline the guiding principles for the visual identity and upcoming website.

• Strategic brainstorming & immersion in the CAB universe
• Audit of existing assets (website, channels, messaging)
• Strategic recommendations to shape future communications
• Naming exploration & concept clarification
• Creative guidelines for the visual identity & web direction
• Actionable document for internal teams & external partners (including the new site)